Natural Beauty Hub

Create that Yoga Skin Glow

A look that focuses on a healthy and perfected complexion, adding natural luminosity with glowing rosy tones.

Create that Yoga Skin Glow

A look that focuses on a healthy and perfected complexion, adding natural luminosity with glowing rosy tones.

The Ultimate 5 Minute Makeup Routine

For many of us, a busy schedule can make it difficult to take time for ourselves and can make even a simple makeup routine feel like an indulgence.

The Ultimate 5 Minute Makeup Routine

For many of us, a busy schedule can make it difficult to take time for ourselves and can make even a simple makeup routine feel like an indulgence.

Screen-Ready Everyday Makeup Looks

From staff meetings on Zoom to coffee dates over Facetime, video calls have become an important way to stay connected and keep up daily routines.

Screen-Ready Everyday Makeup Looks

From staff meetings on Zoom to coffee dates over Facetime, video calls have become an important way to stay connected and keep up daily routines.

How to Achieve an On-Trend Blue Eye Makeup look

Earlier this year, the global colour experts at Pantone named Classic Blue the 2020 Colour of the Year. Since then the deep, dusky blue has appeared in everything from runway...

How to Achieve an On-Trend Blue Eye M...

Earlier this year, the global colour experts at Pantone named Classic Blue the 2020 Colour of the Year. Since then the deep, dusky blue has appeared in everything from runway collections to stunning makeup looks.

How to Solve 4 Common Skincare Concerns with Co...

Ask any woman about the makeup product they can’t live without, and chances are they’ll say concealer.

How to Solve 4 Common Skincare Concer...

Ask any woman about the makeup product they can’t live without, and chances are they’ll say concealer.

Get the Jonathan Cohen Inspired NYFW Makeup Look

INIKA gives us a peek into Jonathan Cohen’s NYFW makeup look and how the makeup artists prepped models for the catwalk using the best organic makeup.

Get the Jonathan Cohen Inspired NYFW ...

INIKA gives us a peek into Jonathan Cohen’s NYFW makeup look and how the makeup artists prepped models for the catwalk using the best organic makeup.

A Step-by-Step Guide to Recreating the Chocheng...

The INIKA team takes us behind-the-scenes and explains how they used the best organic makeup to create the looks for Chocheng's NYFW show.

A Step-by-Step Guide to Recreating th...

The INIKA team takes us behind-the-scenes and explains how they used the best organic makeup to create the looks for Chocheng's NYFW show.

How to Create the Perfect Eyebrows for your Fac...

Do you know how haircuts and fringes suit certain face shapes? It’s the same with brows. The brows frame the face, and the perfect eyebrow shape can go a long...

How to Create the Perfect Eyebrows fo...

Do you know how haircuts and fringes suit certain face shapes? It’s the same with brows. The brows frame the face, and the perfect eyebrow shape can go a long way in flattering the features you already have.

7 Ways to Achieve a Natural Makeup Look

Love a natural makeup look? Follow our easy step-by-step for minimal makeup that's simple, yet stunning.

7 Ways to Achieve a Natural Makeup Look

Love a natural makeup look? Follow our easy step-by-step for minimal makeup that's simple, yet stunning.