Get the Look

A look that focuses on a healthy and perfected complexion, adding natural luminosity with glowing rosy tones.

For many of us, a busy schedule can make it difficult to take time for ourselves and can make even a simple makeup routine feel like an indulgence.

From staff meetings on Zoom to coffee dates over Facetime, video calls have become an important way to stay connected and keep up daily routines.

Earlier this year, the global colour experts at Pantone named Classic Blue the 2020 Colour of the Year. Since then the deep, dusky blue has appeared in everything from runway collections to stunning makeup looks.

Ask any woman about the makeup product they can’t live without, and chances are they’ll say concealer.

INIKA gives us a peek into Jonathan Cohen’s NYFW makeup look and how the makeup artists prepped models for the catwalk using the best organic makeup.

The INIKA team takes us behind-the-scenes and explains how they used the best organic makeup to create the looks for Chocheng's NYFW show.

Do you know how haircuts and fringes suit certain face shapes? It’s the same with brows. The brows frame the face, and the perfect eyebrow shape can go a long way in flattering the features you already have.

Love a natural makeup look? Follow our easy step-by-step for minimal makeup that's simple, yet stunning.