Natural Beauty Hub

Say Hello to Cloud Skin: The Holy Gra...

You’ve most likely heard of Cloud Skin, but maybe you’re wondering what it actually is? Spending so much time online, led to makeup artist, Dominic Skinner, re-thinking how we can adapt our daily beauty routines to appear flawless while protecting our skin.

The Biggest Trends From 2021

Throughout 2021, we have seen the Beauty industry evolve like never before! From diverse products made from vegan ingredients, through to unique beauty trends that have been trending across Tik Tok, we are here to bring you the top trends from the year.

How to create the perfect brow

Eyebrows are considered to be our most important facial feature, after all a well maintained eyebrow can enhance our look in many ways! Our brows help to shape the face, accentuate our eyes, and communicate our emotions.

5-Minute Makeup with Our Mother’s Day...

The Mother’s Day gift sets have everything you need to create a fresh, flawless makeup look, using only 4 simple and easy to use INIKA Organic products.

Our Complete Guide to a Sultry Eye Ma...

Getting ready for date night? Achieve the perfect eye makeup look with our step-by-step guide, using our 100% natural and certified organic makeup.

Our Summer Glow Skincare Routine

GLOW all summer long with this quick 3-step routine, guaranteed to give you visibly dewy and luminous skin!

How to Apply Lip and Cheek Tint Perfe...

Wondering how to apply lip and cheek tint perfectly for that gorgeous rosy glow? We run through the best application method for you. 

4 Party Makeup Looks for the Festive ...

Looking for party makeup inspo? Our step-by-step guide to 4 holiday makeup looks, all using products from our new holiday collection! 

5 Different Ways to Use Eyeshadow

From the classic smokey eye to colourful statement looks, eyeshadow is essential to a range of different makeup looks.