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INIKA Organic Purity Lash Mascara (Black)

The first ever certified organic Mascara, which is kind and gentle to sensitive eyes.
4.9
Rated 4.9 out of 5 stars
68 Reviews
Regular price $37 USD

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Certifications
  • Cosmos Organic
  • Cruelty Free
  • Vegan
  • Halal
A pioneering Mascara that accentuates even the most sensitive eyes with the purest formula. Purity Lash Mascara features 71% Certified Organic ingredients that enrich lashes while imparting full-coverage rich pigment. This world-first formula is enriched with Carnauba Wax for supreme hold, plus nourishing botanical ingredients that strengthen hair fibres.

Lash-loving Castor Seed Oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory Magnolia Bark extract, which serves to nourish and condition for smooth application. Meanwhile, Vitamin E-rich antioxidant Sunflower Seed Oil strengthens and protects. This Natural, Organic and Vegan formula nourishes lashes, leaving a glossy shine with no clumping or flaking thanks to its Cranberry water base, featuring Vitamins C and A.

Purity Lash Mascara is complete with a tapered wand to gain coverage of the inner and outer lash line. Ideal for the most sensitive eyes and for those searching for a mascara that is truly rich in nourishing Certified Organic ingredients, Purity Lash really is The One!
Ingredients

Vaccinium Macrocarpon (Cranberry) Fruit Water*, Copernicia Cerifera (Carnauba) Wax*, Glyceryl Stearate SE, Stearic Acid, Propanediol, Ricinus Communis (Castor) Seed Oil*, Pentylene Glycol (Sugar Cane), Honokiol (Magnolia Bark Extract), Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, C10-18 Triglycerides, Xanthan Gum, Sodium Hydroxide, Galactoarabinan, May Contain (+/-) Iron Oxides (CI 77499, CI 77491, CI 77492). *From Organic Agriculture, 100% Natural Origin of Total

Sustainability

As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.

90% of INIKA Organic's new brand packaging is made from sustainable & reused materials.

84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually.

The unavoidable plastic we do use, we fund to collect with trusted partner CLEANHUB. We prevent over 5 tonnes of plastic from entering the environment and our oceans each year.

Key Ingredients

  • Vitamin E

    Vitamin E nourishes the skin & prevents UV damage from external sources. A rich and regenerative agent, vitamin E is therefore commonly found in skincare products.

  • Castor Seed Oil

    Castor Oil is rich in essential fatty acids and helps restore moisture. This calming and restorative oil thickens and strengthens hairs while assisting with growth by stimulating the follicles.

  • Magnolia Bark Extract

    Magnolia bark extract contains anti-inflammatory properties, delivering benefits like relieving itching and irritation, as well as firming the skin to reduce signs of aging.

4.9
Rated 4.9 out of 5 stars
Based on 68 reviews
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68 reviews
  • Elizabeth S.
    Verified Buyer
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    Age Range 65+
    Rated 3 out of 5 stars
    Yesterday
    Fabulous mascara

    After trying numerous elite, notable brands of mascara, the purity mascara by Inika was my final trial. It turned out to be the only mascara I do not have an allergic reaction to.

    It’s simply wonderful, a pity it wasn’t the first on my list of trials….

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  • Elaine P.
    Verified Buyer
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    I recommend this product
    Age Range 55 - 64
    Rated 5 out of 5 stars
    2 days ago
    Great for sensitive eyes

    Nice mascara that doesn't irritate my eyes and is easy to remove

    Was this helpful?
  • Anne L.
    Verified Buyer
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    I recommend this product
    Age Range 45 - 54
    Rated 5 out of 5 stars
    1 week ago
    Great for sensitive eyes

    I have previously used mascaras that made my eyes red and tired-looking, opposite of what I was going for! But Inika’s Purity Lash Mascara is gentle, 100% natural, and gives beautiful definition without irritation. Perfect for my sensitive eyes!

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  • Patricia M.
    Verified Buyer
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    I recommend this product
    Age Range 55 - 64
    Rated 5 out of 5 stars
    1 month ago
    INIKA organic mascara

    By far my favourite mascara,

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  • Emily S.
    Verified Buyer
    Reviewing
    INIKA Organic Purity Lash Mascara (Black)
    I recommend this product
    Age Range 45 - 54
    Rated 4 out of 5 stars
    1 month ago
    Lovely Mascara

    This is a lovely mascara, easy to apply and very little clumping. If no clumping would have given it 5 stars- yet to find the perfect mascara but this comes close. Would buy again.

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