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INIKA Organic Purity Lash Mascara (Black)

The first ever certified organic Mascara, which is kind and gentle to sensitive eyes.

★ ★ ★ ★ ★
★ ★ ★ ★ ★
52 reviews
Regular price $37 USD
Size: 8.5mL

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Certifications
  • Cosmos Organic
  • Cruelty Free
  • Vegan
  • Halal
A pioneering Mascara that accentuates even the most sensitive eyes with the purest formula. Purity Lash Mascara features 71% Certified Organic ingredients that enrich lashes while imparting full-coverage rich pigment. This world-first formula is enriched with Carnauba Wax for supreme hold, plus nourishing botanical ingredients that strengthen hair fibres.

Lash-loving Castor Seed Oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory Magnolia Bark extract, which serves to nourish and condition for smooth application. Meanwhile, Vitamin E-rich antioxidant Sunflower Seed Oil strengthens and protects. This Natural, Organic and Vegan formula nourishes lashes, leaving a glossy shine with no clumping or flaking thanks to its Cranberry water base, featuring Vitamins C and A.

Purity Lash Mascara is complete with a tapered wand to gain coverage of the inner and outer lash line. Ideal for the most sensitive eyes and for those searching for a mascara that is truly rich in nourishing Certified Organic ingredients, Purity Lash really is The One!
How to use

1. Apply INIKA Organic Purity Lash Mascara as the final step in your makeup routine.
2. Use the custom brush to coat and separate lashes, dramatically lifting each one for a naturally enhanced look.
3. Wiggle the wand at the roots of the lashes through to the tip, repeating until desired look is achieved.
4. Take care for a minute until dry and set.

TIPS:
- Do not pump Mascara wand in and out of the container as this can pump air into the product and dry it out.
- Wait for any smudges on the skin to dry before gently dabbing off with a cotton tip or clean, soft spoolie brush.
- Easily remove at the end of the day using INIKA Organic Phyto-Active Micellar Rosewater.
- Store below 30°C.

Ingredients

Vaccinium Macrocarpon (Cranberry) Fruit Water*, Copernicia Cerifera (Carnauba) Wax*, Glyceryl Stearate SE, Stearic Acid, Propanediol, Ricinus Communis (Castor) Seed Oil*, Pentylene Glycol (Sugar Cane), Honokiol (Magnolia Bark Extract), Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, C10-18 Triglycerides, Xanthan Gum, Sodium Hydroxide, Galactoarabinan, May Contain (+/-) Iron Oxides (CI 77499, CI 77491, CI 77492). *From Organic Agriculture, 100% Natural Origin of Total

Sustainability

As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.

90% of INIKA Organic's new brand packaging is made from sustainable & reused materials.

84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually.

The unavoidable plastic we do use, we fund to collect with trusted partner CLEANHUB. We prevent over 5 tonnes of plastic from entering the environment and our oceans each year.

Your purchase funds the removal of plastic from the environment.

Verified by CleanHub

Key Ingredients

  • Vitamin E

    Vitamin E nourishes the skin & prevents UV damage from external sources. A rich and regenerative agent, vitamin E is therefore commonly found in skincare products.

  • Castor Seed Oil

    Castor Oil is rich in essential fatty acids and helps restore moisture. This calming and restorative oil thickens and strengthens hairs while assisting with growth by stimulating the follicles.

  • Magnolia Bark Extract

    Magnolia bark extract contains anti-inflammatory properties, delivering benefits like relieving itching and irritation, as well as firming the skin to reduce signs of aging.

Overall rating: 4.6981134 / 5 from 53 reviews.

AI Generated Review Summary

The INIKA Organic Purity Lash Mascara enhances lashes with a rich pigment and nourishing organic ingredients, providing a glossy finish without clumping or flaking. It is suitable for sensitive eyes and offers easy removal.

Summary topics

  • Lash Enhancement (20%): Based on many customers, the INIKA Organic Purity Lash Mascara makes lashes look amazing.
  • Eye Comfort (20%): In general, customers found that the mascara doesn't irritate their eyes and is easy to remove.

Review topics: ["quality","irritation","look","colour","ingredients","eyes","mascara","lashes","clumping","eyelashes","reaction","wand"].

Review highlights

  • "I really like the formula, it makes my lashes look amazing." — T
  • "Lashes look good but most importantly my eyes aren’t red and irritated with this mascara!" — Kerrie T.
  • "Nice mascara that doesn't irritate my eyes and is easy to remove" — Elaine P.

Reviews

Excellent mascara

"I wasn’t sure which of these mascaras to try, but I went with this one and have no regrets! I already have nice long lashes, but this makes them longer and darker just like it’s supposed to. No irritation. Nice and soft and elegant. The few times I’ve used it so far, I feel like it bleeds just a bit underneath if I put it on my lower lashes, but not badly. Definitely plan to keep using and buy again."

— Laura M. (5/5)

Best Mascara

"I've tried so many different brands, and some work ok, but this one is by far my favourite. The wand is the right shape for my eyes, the ink is not heavy or clumpy, it lasts all day. Very happy!"

— Kylie M. (5/5)

Love this natural mascara

"This is my third tube of this mascara; I can't seem to find another one that holds up as well as this one. I can go most of the day before this starts flaking off underneath my eyes. . ."

— Lyndsey H. (5/5)

This is the first time

"This is the first time I've used your mascara and I like it very much. No clumping and lashes are very well defined."

— Ruth F. (5/5)

Separates eyelashes beautifully

"Great if you have eyelashes that are close together. Separates so they don't clump."

— Karen R. (5/5)

Good but

"can be a bit clumpy"

— Nicole (4/5)

Lashtastic

"I don't have many lashes these days and hardly ever wear mascara, so I need something easy to apply that doesn't feel heavy. I think maybe I have found it with this product. I'm in the early days of using it and so far, I am happy."

— Karen S. (4/5)

INIKA Organic Purity Lash Mascara

"Fabulous product for my natural lifestyle where all nasty chemical concoctions are shunned! LOVE this and it will definitely remain a FOREVER purchase!"

— Savitri M. (5/5)

The mascara is very nice,it

"The mascara is very nice,it wears all day without problems!"

— Marzena G. (5/5)

No irritation but little effect

"I bought the Purity Lash mascara because the Bold Lash was out of stock (as usual). It applies nicely, causes no irritation and doesn’t clump but the look is very understated. So it’s not ideal for those who want a more dramatic look."

— Betty S. (3/5)

Q&A