INIKA Organic Serum Foundation (Vivid)
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INIKA Organic Serum Foundation
INIKA Organic Serum Foundation
INIKA Organic Serum Foundation
INIKA Organic Serum Foundation
INIKA Organic Serum Foundation
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INIKA Organic Serum Foundation

Looks like foundation, works like skincare.

★ ★ ★ ★ ★
★ ★ ★ ★ ★
328 reviews
Sale price $41 USD Regular price $62 USD Save $21 USD
Size: 25mL
Color: Vivid

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Certifications
  • Cosmos Organic
  • Cruelty Free
  • Vegan
  • Halal

The World’s First 100% Natural, Certified Organic Serum Foundation.

A lightweight, long-lasting foundation that blends seamlessly like a second skin, with a satin finish.

This nourishing serum is enriched with skin-loving Ceramide and ‘Tree of Life’ Baobab Seed, to help support the skin's protective barrier, increase collagen, and restore vitality.

Housed in sustainable packaging made from recycled (PCR) plastic, this feather-light fluid provides transfer proof, medium-full buildable coverage while delivering essential moisture and antioxidants to the skin.

Dermatologist approved for sensitive skin.

Clinically proven to:

  • Decrease wrinkle length by up to 48%
  • Decrease wrinkle depth by up to 26%
  • Decrease wrinkle width by up to 39%
  • Increase hydration by up to 31%
  • Increase skin elasticity by up to 29%

Customer sentiment:

  • 97% agreed does not cause irritation or breakouts
  • 93% confirmed there was no product transfer
  • 93% conceals appearance of redness, imperfections & uneven skin tone
  • Pores & blemishes were visibly improved 87%
Awards
2026-IK-Winner-The-Beauty-Shortlist-Awards 2026-IK-Gold-Universal-Beauty-Awards 2026-IK-Silver-Veggie-Awards 2025-IK-Gold-Global-Makeup-Awards
How to use

SHAKE WELL BEFORE USE

1. Prep skin with your INIKA Organic skincare regime and favourite primer.
2. Shake the bottle well, then apply a few drops directly onto your face, or the INIKA Foundation Brush.
3. Using the brush, gently buff the product into the skin, using small circular motions or strokes.
4. Continue to add a drop more to the areas of your face where more coverage is desired.
5. Set around the eyes and mouth with INIKA Organic Mineral Setting Powder to minimise creasing.

TIPS:
- Patch test recommended.
- Blend with an oil-based serum, moisturiser, or your favourite primer for sheer coverage.

Ingredients

Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Dicaprylyl Ether, Simmondsia Chinensis (Jojoba) Seed Oil*, Macadamia Integrifolia Seed Oil*, Undecane, Tridecane, Mica, Silica, Kaolin, Adansonia Digitata (Baobab) Seed Oil*, Ceramide NP, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), Citrus Aurantium (Orange) Peel Oil, Lysine, Hydrogenated Castor Oil, Sodium Lauroyl Glutamate, Aluminium Hydroxide, Magnesium Chloride, Limonene. May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *From Organic Agriculture, 100% Natural Origin.

Sustainability

As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.

90% of INIKA Organic's new brand packaging is made from sustainable & reused materials.

84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually.

The unavoidable plastic we do use, we fund to collect with trusted partner CLEANHUB. We prevent over 5 tonnes of plastic from entering the environment and our oceans each year.

Your purchase funds the removal of plastic from the environment.

Verified by CleanHub

Key Ingredients

  • Baobab Seed

    Baobab seed oil is rich in vitamins and antioxidants, which provide deep hydration and help promote skin elasticity and repair.

  • Sunflower Seed Oil

    Sunflower seed oil is rich in vitamin E and fatty acids, which help to moisturize the skin, reduce inflammation, and improve skin texture.

  • Ceramide

    Ceramides help restore and maintain the skin's natural barrier, keeping it hydrated and protected from environmental damage.

Overall rating: 4.64939 / 5 from 328 reviews.

AI Generated Review Summary

The INIKA Organic Serum Foundation is a lightweight, long-lasting foundation that blends seamlessly and provides a natural, radiant look. It is dermatologist-approved for sensitive skin and offers medium-full buildable coverage. Customers appreciate its smooth, velvety feel and its ability to improve skin hydration and elasticity.

Summary topics

  • Texture Feel (14%): Customers expressed satisfaction with the texture feel of the foundation, describing it as smooth, velvety, and pure luxury.
  • Makeup Longevity (7%): It was observed by customers that the makeup is flawless, long-lasting, and natural-looking.
  • Natural Glow (5%): Customers loved the natural glow this serum foundation provides on the skin without any redness or imperfections.
  • Finish Quality (9%): It was observed by customers that the finish quality of this product is beautiful, flawless, and lightweight.
  • Natural Look (19%): Many customers brought up that the foundation looks natural and gives a radiant look, making their skin look youthful.

Review topics: ["irritation","results","weight","colour","feels","ingredients","texture","smells","value","skin","packaging","use","look","amount","bottle","foundation","coverage","glow","formula","finish","shade","consistency","light","makeup","face","liquid","power","match","base","breakouts"].

Review highlights

  • "Feels great on and the colour looks perfect." — Lauren F.
  • "The serum-like texture blends effortlessly, leaving the skin looking radiant and smooth without feeling heavy." — Carmen D.
  • "I’ve never had a foundation make my skin look so amazing and feel so good at the same time." — Fay

Reviews

If you like liquid foundation, you'll love this.

"I have been using this like a concealer. I put a few dabs on my problem areas and set everything with the Loose Mineral Foundation with SPF. I think using the primer first is key, although I haven't tried it without it. A light application is sheer enough to give you bright, even, natural coverage. Apply a little more and you'll get that polished "you better take me out to dinner" coverage. I'm really glad I bought into the hype, it is a great tool to have in your makeup kit."

— Cassandra G. (5/5)

Very pretty glow!

"I have used this for all-over face coverage, or as a concealer along with the loose powder with spf. My pores are a little larger in areas like my nose, and I tend to like the loose powder for those areas. The powder can also be applied over the serum, without complications. I do recommend using the Glow Primer first. Makes everything you put on afterwards look like magic. This serum is a great product, and I love how a little bit goes a long way. It also lasts all day, and doesn't transfer or feel sticky like some other foundations. This foundation could hold up just as good as any of the more mainstream/luxury foundations, but without all the chemicals. I've tried many non-toxic make up brands and this one is the best. Their eyeshadow, eyeliner, and lipliner also stick around much longer then many of the other green brands. The mascara is great too. I have a feeling that I will like every new product I get to try from Inika."

— Cassandra G. (5/5)

Beautiful coverage that lasted all

"Beautiful coverage that lasted all day. You only need a small amount of this product to work its magic on your skin. The skin matching color app was spot on. I was concerned that the color would be too dark but it was the perfect shade."

— Christine S. (5/5)

Lightweight and lovely

"I’ve been using this for a little while now. I’m not a regular make-up wear an and I don’t love putting foundation on every day. Once you’ve got your skin prep right, this goes on beautifully and has a lovely smoothing effect while being very light on the skin."

— Megan D. (5/5)

The best foundation ever .

"The best foundation ever . I love how it glides on with a fine texture . Won’t be using any other foundation now I have this one . I am in my 60s and it sits beautifully on my skin ."

— Catherine I. (5/5)

Just lovely

"I really loved this foundation, it gives you a beautiful glow and feels good on your skin. I love that it is organic and has no nasties. I definitely will buy again"

— Lisa M. (5/5)

Quality foundation

"Love this product. Cares for the skin while giving good coverage and still feels light. A little goes a long way, so lasts a good period of time."

— Catherine C. (5/5)

A little goes a LONG way!

"I super love this! The shade finder seemed to be spot on also! I can’t believe the coverage for the tiny amount needed! Love the soft finish! Not dewy not overly matte and dry. It’s truly just right!"

— Kirsten C. (5/5)

Feels and looks sublime!

"Having tried and tested hundreds of foundations I have finally found THE ONE. Non toxic, cruelty free and just gorgeous to use. Have never used one that’s so silky and natural looking with such good buildable coverage."

— Rebecca J. (5/5)

Lovely consistency

"A beautiful foundation and the colour match was perfect. Lovely consistency that blends nicely & doesn’t feel or look heavy."

— leah s. (5/5)

Q&A