My favorite foundation, it feel
"My favorite foundation, it feel so smooth and light it’s unreal!! The coverage is amazing and my husband actually commented on how my make up looked so good and my skin looked so smooth! 🤪"
INIKA Organic Serum Foundation
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Regular price
$62 USD
Size: 25mL
Pay in 4 payments of $15.50 USD with
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Organic Serum Foundation & Liquid Nectar BundleRegular price $96 USD
Certifications
The World’s First 100% Natural, Certified Organic Serum Foundation.
A lightweight, long-lasting foundation that blends seamlessly like a second skin, with a satin finish.
This nourishing serum is enriched with skin-loving Ceramide and ‘Tree of Life’ Baobab Seed, to help support the skin's protective barrier, increase collagen, and restore vitality.
Housed in sustainable packaging made from recycled (PCR) plastic, this feather-light fluid provides transfer proof, medium-full buildable coverage while delivering essential moisture and antioxidants to the skin.
Dermatologist approved for sensitive skin.
Clinically proven to:
- Decrease wrinkle length by up to 48%
- Decrease wrinkle depth by up to 26%
- Decrease wrinkle width by up to 39%
- Increase hydration by up to 31%
- Increase skin elasticity by up to 29%
Customer sentiment:
- 97% agreed does not cause irritation or breakouts
- 93% confirmed there was no product transfer
- 93% conceals appearance of redness, imperfections & uneven skin tone
- Pores & blemishes were visibly improved 87%
Awards
How to use
Ingredients
Sustainability
As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.
90% of INIKA Organic's new brand packaging is made from sustainable & reused materials.
84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually.
The unavoidable plastic we do use, we fund to collect with trusted partner CLEANHUB. We prevent over 5 tonnes of plastic from entering the environment and our oceans each year.
Your purchase funds the removal of plastic from the environment.
Verified by 
Key Ingredients
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Baobab Seed -
Sunflower Seed Oil -
Ceramide
Overall rating: 4.634503 / 5 from 342 reviews.
AI Generated Review Summary
The INIKA Organic Serum Foundation is a lightweight, long-lasting foundation that blends seamlessly and provides a natural, radiant look. It is dermatologist-approved for sensitive skin and offers medium-full buildable coverage. Customers appreciate its smooth, velvety feel and its ability to improve skin hydration and elasticity.
Summary topics
- Texture Feel (14%): Customers expressed satisfaction with the texture feel of the foundation, describing it as smooth, velvety, and pure luxury.
- Makeup Longevity (7%): It was observed by customers that the makeup is flawless, long-lasting, and natural-looking.
- Natural Glow (5%): Customers loved the natural glow this serum foundation provides on the skin without any redness or imperfections.
- Finish Quality (9%): It was observed by customers that the finish quality of this product is beautiful, flawless, and lightweight.
- Natural Look (19%): Many customers brought up that the foundation looks natural and gives a radiant look, making their skin look youthful.
Review topics: ["irritation","weight","value","colour","skin","results","feels","smells","packaging","texture","bottle","foundation","ingredients","look","coverage","finish","glow","shade","formula","makeup","amount","consistency","light","match","face","liquid","power","serum","pores","base"].
Review highlights
- "Feels great on and the colour looks perfect." —
- "The serum-like texture blends effortlessly, leaving the skin looking radiant and smooth without feeling heavy." —
- "I’ve never had a foundation make my skin look so amazing and feel so good at the same time." —
Reviews
If you like liquid foundation, you'll love this.
"I have been using this like a concealer. I put a few dabs on my problem areas and set everything with the Loose Mineral Foundation with SPF. I think using the primer first is key, although I haven't tried it without it. A light application is sheer enough to give you bright, even, natural coverage. Apply a little more and you'll get that polished "you better take me out to dinner" coverage. I'm really glad I bought into the hype, it is a great tool to have in your makeup kit."
So easy to use
"I find this product super effective. Am a woman, 63 years old. Like to use a little make up [not too much]. This serum just provides a smooth film on my skin, complements even colour across without needing a huge amount of foundation product. Love it. Easy to use. Easy to apply. Not messy :)"
Find My Shade - Incorrect
"I currently use the Inika liquid foundation - colour tan. After using the find my shade on the website, it suggested colour Gratitude for this product. Sadly this colour is way off - very pale in comparison to tan. In saying that, I do like the product. You really don’t need a lot to get coverage and I would purchase again but in a darker colour."
Wow such a little goes a long way!
"Wow such a little goes a long way! I do wish the colours where a bit bigger range I’m a hard person to match as I’m fair/medium I tan easy but have cool tones, the fearless is nice but I feel it’s not the perfect match and brilliant was a bit light! Still feels like you’re wearing nothing but amazing coverage!"
Inika Organic Serum Foundation-One you skin simply loves!
"This foundation feels like silk when it goes on. It glides smoothly over the skin and gives a beautiful, natural glow. I love knowing that it's made with ingredients that are good for my skin, and it leaves my complexion looking healthy, radiant and luminous all day. Highly recommend!"
Very pretty glow!
"I have used this for all-over face coverage, or as a concealer along with the loose powder with spf. My pores are a little larger in areas like my nose, and I tend to like the loose powder for those areas. The powder can also be applied over the serum, without complications. I do recommend using the Glow Primer first. Makes everything you put on afterwards look like magic. This serum is a great product, and I love how a little bit goes a long way. It also lasts all day, and doesn't transfer or feel sticky like some other foundations. This foundation could hold up just as good as any of the more mainstream/luxury foundations, but without all the chemicals. I've tried many non-toxic make up brands and this one is the best. Their eyeshadow, eyeliner, and lipliner also stick around much longer then many of the other green brands. The mascara is great too. I have a feeling that I will like every new product I get to try from Inika."
Serum Foundation
"Love this makeup. Makes my skin feel great. I should have got a slightly darker shade and haven't tried it for going out yet but will definitely be my new daily makeup"
Beautiful coverage that lasted all
"Beautiful coverage that lasted all day. You only need a small amount of this product to work its magic on your skin. The skin matching color app was spot on. I was concerned that the color would be too dark but it was the perfect shade."
Lightweight and lovely
"I’ve been using this for a little while now. I’m not a regular make-up wear an and I don’t love putting foundation on every day. Once you’ve got your skin prep right, this goes on beautifully and has a lovely smoothing effect while being very light on the skin."