First off, I love this. It covers well with the smallest amount - I usually put too much on my hand and feel bad wasting it but it goes a long way. My frustration was finding a colour match from the arm swatches. I ended up with 3 bottles. Third is great. Have given away other two and they in love with it too

This serum foundation gives the perfect coverage and glow! It is long lasting and hydrating!

It's the perfect product, provides great coverage with a dewy finish.

I wanted something very natural and lightweight as I am jut a big fan of make up. I don’t have time to do the routine make up as a working mother. This is so much time saving and good. It adds a shine on the face and gives a radiant look.

I'm a big Inika convert and I had high hopes for this foundation, but every time I have tried it I find that it sits on the skin and wipes off easily. Even with Inika primer. I've tried using more but it just looks caked on. I've noticed that if I put on or take off my jumper then it wipes all the foundation off my nose. Glasses? Forget about it. I get marks on my cheeks where my glasses occasionally make contact and patches on the bridge of my nose. This was a regretful and expensive mistake. I'll stick with my Inika mineral powder foundation.