INIKA Organic Serum Foundation
INIKA Organic Serum Foundation
INIKA Organic Serum Foundation
INIKA Organic Serum Foundation
INIKA Organic Serum Foundation
Before and after comparison of a woman's face demonstrating the effect of setting powder, with the left side showing bare skin and the right side showing a subtle, matte finish. The text 'SETTING POWDER' is displayed at the bottom. | colour-bold
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INIKA Organic Serum Foundation

Looks like foundation, works like skincare.

★ ★ ★ ★ ★
★ ★ ★ ★ ★
352 reviews
Size: 25mL
Color: Fearless

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Certifications
  • Cosmos Organic
  • Cruelty Free
  • Vegan
  • Halal

The World’s First 100% Natural, Certified Organic Serum Foundation.

A lightweight, long-lasting foundation that blends seamlessly like a second skin, with a satin finish.

This nourishing serum is enriched with skin-loving Ceramide and ‘Tree of Life’ Baobab Seed, to help support the skin's protective barrier, increase collagen, and restore vitality.

Housed in sustainable packaging made from recycled (PCR) plastic, this feather-light fluid provides transfer proof, medium-full buildable coverage while delivering essential moisture and antioxidants to the skin.

Dermatologist approved for sensitive skin.

Clinically proven to:

  • Decrease wrinkle length by up to 48%
  • Decrease wrinkle depth by up to 26%
  • Decrease wrinkle width by up to 39%
  • Increase hydration by up to 31%
  • Increase skin elasticity by up to 29%

Customer sentiment:

  • 97% agreed does not cause irritation or breakouts
  • 93% confirmed there was no product transfer
  • 93% conceals appearance of redness, imperfections & uneven skin tone
  • Pores & blemishes were visibly improved 87%
Awards
2026-IK-Gold-Natural-Health-Beauty-Awards 2026-IK-Winner-The-Beauty-Shortlist-Awards 2026-IK-Gold-Universal-Beauty-Awards 2026-IK-Silver-Veggie-Awards 2025-IK-Gold-Global-Makeup-Awards
How to use

SHAKE WELL BEFORE USE

1. Prep skin with your INIKA Organic skincare regime and favourite primer.
2. Shake the bottle well, then apply a few drops directly onto your face, or the INIKA Foundation Brush.
3. Using the brush, gently buff the product into the skin, using small circular motions or strokes.
4. Continue to add a drop more to the areas of your face where more coverage is desired.
5. Set around the eyes and mouth with INIKA Organic Mineral Setting Powder to minimise creasing.

TIPS:
- Patch test recommended.
- Blend with an oil-based serum, moisturiser, or your favourite primer for sheer coverage.

Ingredients

Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Dicaprylyl Ether, Simmondsia Chinensis (Jojoba) Seed Oil*, Macadamia Integrifolia Seed Oil*, Undecane, Tridecane, Mica, Silica, Kaolin, Adansonia Digitata (Baobab) Seed Oil*, Ceramide NP, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), Citrus Aurantium (Orange) Peel Oil, Lysine, Hydrogenated Castor Oil, Sodium Lauroyl Glutamate, Aluminium Hydroxide, Magnesium Chloride, Limonene. May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *From Organic Agriculture, 100% Natural Origin.

Sustainability

As the world's first plastic-neutral makeup brand, we are committed to taking action for the planet.

90% of INIKA Organic's new brand packaging is made from sustainable & reused materials.

84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually.

The unavoidable plastic we do use, we fund to collect with trusted partner CLEANHUB. We prevent over 5 tonnes of plastic from entering the environment and our oceans each year.

Your purchase funds the removal of plastic from the environment.

Verified by CleanHub

Key Ingredients

  • Baobab Seed

    Baobab seed oil is rich in vitamins and antioxidants, which provide deep hydration and help promote skin elasticity and repair.

  • Sunflower Seed Oil

    Sunflower seed oil is rich in vitamin E and fatty acids, which help to moisturize the skin, reduce inflammation, and improve skin texture.

  • Ceramide

    Ceramides help restore and maintain the skin's natural barrier, keeping it hydrated and protected from environmental damage.

Overall rating: 4.6355934 / 5 from 354 reviews.

AI Generated Review Summary

The INIKA Organic Serum Foundation is a lightweight, long-lasting foundation that blends seamlessly and provides a natural, radiant look. It is dermatologist-approved for sensitive skin and offers medium-full buildable coverage. Customers appreciate its smooth, velvety feel and its ability to improve skin hydration and elasticity.

Summary topics

  • Texture Feel (14%): Customers expressed satisfaction with the texture feel of the foundation, describing it as smooth, velvety, and pure luxury.
  • Makeup Longevity (7%): It was observed by customers that the makeup is flawless, long-lasting, and natural-looking.
  • Natural Glow (5%): Customers loved the natural glow this serum foundation provides on the skin without any redness or imperfections.
  • Finish Quality (9%): It was observed by customers that the finish quality of this product is beautiful, flawless, and lightweight.
  • Natural Look (19%): Many customers brought up that the foundation looks natural and gives a radiant look, making their skin look youthful.

Review topics: ["weight","results","feels","colour","skin","packaging","texture","smells","look","coverage","glow","foundation","shade","formula","amount","finish","consistency","ingredients","light","makeup","liquid","face","base","match","pores","power","breakouts","serum","bottle","irritation"].

Review highlights

  • "Feels great on and the colour looks perfect." — Lauren F.
  • "The serum-like texture blends effortlessly, leaving the skin looking radiant and smooth without feeling heavy." — Carmen D.
  • "I’ve never had a foundation make my skin look so amazing and feel so good at the same time." — Fay

Reviews

Like applying a perfect second skin

"I was worried about trying this product as I thought it might be greasy and not give adequate coverage. Oh my goodness I couldn’t be more wrong! Melody in the customer service team helped me choose the correct colour for my skin tone and now I have my new favourite foundation! It could not be more perfect, it gives full coverage with minimal amount of product applied and my skin looks amazing. I have also noticed a significant change in skin health/ issues about 3 weeks into using. I’ve always struggled with pores and sebaceous filaments - for the first time in about twenty years these have significantly reduced to the point I don’t need to spend heaps on skincare to try and control them. Couldn’t recommend this product enough! It’s beautiful and clearly good for my skin!"

— Kelly D. (5/5)

Love this product

"Ever since I started using this I've had people asking me what i'm using for coverage on my skin. It melts in and is so soft without being oily at all. Love it"

— Kiera W. (5/5)

Love this!!

"I love this foundation! It glides on and the finish is so beautiful. Doesn't feel heavy at all."

— Michelle (5/5)

Smooth sheen

"I love the way combining this serum foundation with Liquid Nectar Primer gives me coverage with a soft glow. It doesn't sit in the wrinkles and pores. Highly recommended for mature skin that is more on the dry side rather than oily."

— Shri (5/5)

Love the skincare range Serum Foundation

"Easy to blend, not heavy at all if you need more layering. Not cakey even wearing for the whole day, love layering it together with the baked powder foundation. Perfect for the days when you don’t need full makeup."

— KY (5/5)

My favorite foundation, it feel

"My favorite foundation, it feel so smooth and light it’s unreal!! The coverage is amazing and my husband actually commented on how my make up looked so good and my skin looked so smooth! 🤪"

— Cassie M. (5/5)

If you like liquid foundation, you'll love this.

"I have been using this like a concealer. I put a few dabs on my problem areas and set everything with the Loose Mineral Foundation with SPF. I think using the primer first is key, although I haven't tried it without it. A light application is sheer enough to give you bright, even, natural coverage. Apply a little more and you'll get that polished "you better take me out to dinner" coverage. I'm really glad I bought into the hype, it is a great tool to have in your makeup kit."

— Cassandra G. (5/5)

Serum foundation

"Hi I was shocked when I opened it and tipped it onto my brush sorry but very watery it went everywhere didn’t expect it to be like water coming out made it very difficult to apply."

— Jennifer H. (2/5)

So easy to use

"I find this product super effective. Am a woman, 63 years old. Like to use a little make up [not too much]. This serum just provides a smooth film on my skin, complements even colour across without needing a huge amount of foundation product. Love it. Easy to use. Easy to apply. Not messy :)"

— Carmen F. (5/5)

I was very happily surprised

"I was very happily surprised at how little it takes to use this foundation and how smooth it goes on, and it doesn’t sink into my wrinkles to accentuate them. And it provides good coverage all day!"

— Karie J. (5/5)

Q&A