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Pure with Purpose Collection - Launch & Reveal

May 23, 2022 5 min read

To usher in our Pure with Purpose initiative, we at INIKA Organic are excited to introduce a variety of 100% natural, certified vegan, cruelty-free products. These have each been sustainably developed in line with our stance as a plastic neutral makeup brand, with clean, nourishing formulas to excite and delight our customers!


Pure with Purpose: INIKA Organic Products in May 2022

May 2022 is an exciting time for us as we prepare to launch our latest collection of quality products that embody our ethos and purpose as the world’s highest certified skincare and makeup brand. As we work to champion more natural, pure beauty standards, our latest product releases take us one step closer to realising our goals.

With a variety of nourishing, natural products to debut, we guarantee that our luxurious, organic formulations will work to enrich and revitalise any skin type, while our sustainable practices and packaging work to preserve and protect the planet for future generations. Learn more about our Pure with Purpose campaign and our commitment to sustainability and protecting the environment today.

Our latest collection features an assortment of luxe makeup and skincare products, ready to help our INIKA customers take charge of their skin health and unleash their inner radiance. Discover the INIKA difference for yourself and explore our beautiful range of new products, filled with natural benefits to restore and revitalise your skin.

Lash & Brow Serum – Launched May 1, 2022

Available from May 1, our botanically enriched Lash & Brow Serum boosts your lash and brow growth naturally with a formula packed with pure botanical oils. Ready to nourish hair and promote healthy growth, ingredients like Black Castor Oil, Marula Seed Oil and Pumpkin Seed Oil work together to nurture your lashes and brows from the inside out. Perfect for rejuvenating follicles and injecting a boost of hydration, this luxurious serum is rich in antioxidants and amino acids to promote soothing moisture and relief to nourish your skin and hair.

Suitable for all hair and skin types, this nourishing formula is suitable for any use – morning or night. Equipped with a sustainable, precise dual-purpose applicator for eyebrows and lashes, you can use the point brush to style lashes, while combing through the brows for a perfect finish and nourishing treatment. Store this product in a cool, dry place to ensure the absolute best results with every application.

Hydrating Toning Mist – Launched May 1, 2022

This super hydrating, nutritive face mist arrived in our INIKA Organic collection on May 1, ready to help soothe skin and restore balance to any complexion. With a pure, clean formula imbued with rich and refreshing botanical extracts, the Hydrating Toning Mist works to brighten skin and reduce the appearance of blemishes for a radiant, dewy look. Boasting a host of natural ingredients, including Rose of Jericho for soothing and protecting skin, Clove Bud Oil to reduce signs of aging and Aloe Vera for intense hydration and softening of the skin, this toning spray restores your natural luminosity and promotes a refreshed feel.

Packed with nourishing benefits for all skin types, the Hydrating Toning Mist works well in combination with our Phyto-Active Rosewater Micellar and Phytofuse Renew Day Cream to nourish and brighten your complexion. Packaged with sustainable materials, this refreshing spritz is best stored in a cool, dry location, for use in your morning or evening skincare routine.


Eyeshadow Quads – Coming May 2022

We are excited to announce the arrival of our Eyeshadow Quads as part of our Pure with Purpose campaign at INIKA Organic. With 3 gorgeous shades to choose from, each of our products are made with 100% natural ingredients, and not a single synthetic element insight. Each of these gorgeous colours and perfecting finishes can transform your look from casual daywear to chic evening styles.

For a romantic palette, take a look at our pink-toned Flowers Eyeshadow Palette. If you are looking for a look with rich golden hues and versatile styling options, our Sunset Eyeshadow Palette is for you. Alternatively, enjoy a neutral-toned palette with luxurious mineral eyeshadows to create your own adaptable looks with our Wind Eyeshadow Palette.

Infused with nourishing, natural ingredients, like Carnauba Wax to improve staying power and Cocoa Seed Butter for a hit of rich antioxidants to soothe and condition the skin, each of these gorgeous palettes works to highlight your natural beauty, whilst nurturing your skin from the inside out. Store these products in a cool, dry place for amazing results and try combining these gorgeous palettes with our INIKA Organic Eye Pencil or Liquid Eyeliner to create a gorgeous look to last all day long.

Brow Palette – Coming May 2022

As part of our Pure with Purpose campaign at INIKA Organic, we are ready to welcome our luxurious Brow Palette, ideal for building and defining healthy natural brows with precision. A lush, convenient all-in-one palette with 3 rich shades (light, medium, and dark) and clear wax, enabling fully customisable colour, wax, and definition to suit any look on the go.

With no presence of synthetics – including pressing agents – this nourishing formula includes natural ingredients such as Carnauba Wax to add longevity to your look, Cocoa Seed Butter to soothe and nourish the skin, and Shea Butter for hydrating skin and promoting elasticity for a smooth, supple feel that is ideal for all skin types. To obtain the best results, store this product in a cool, dry place and build your look by experimenting with our Brow Perfector to create perfectly defined brows.


Discover More About Our Beautiful Products with INIKA Organic

At INIKA Organic, we are committed to promoting natural, flawless and pure beauty standards. Our dedication to providing our customers with clean, 100% natural skincare and makeup products has helped us become the highest certified beauty brand in the world, as well as being the world’s first certified Plastic Neutral makeup brand.

Discover how our amazing products can benefit your skincare and makeup routines, all while joining our quest to preserve the natural world around us with our Pure with Purpose initiative. Designed to aid all skin types and tones, our range of Organic Skincare and Natural Makeup contains nourishing formulations to help you nurture your natural beauty.

To learn more about our collections, contact us today and experience the amazing benefits of INIKA Organic for yourself.


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