Color tells a story, one of emotion, connection, and identity. For INIKA Organic, our new color palette is more than an aesthetic choice; it’s a reflection of the natural world that has always grounded us.
To bring this new look to life, we chose Gwinganna Lifestyle Retreat as the setting for our campaign — a serene haven that shares our values of wellness, sustainability, and harmony with nature. Nestled in the Gold Coast hinterland, Gwinganna provided the perfect backdrop to capture our new era: calm, grounded, and connected to the earth.
A Palette Rooted in Nature
Our creative team began by looking to the elements. The sun-warmed earth, the softness of sand, the depth of stone, and the muted green of native flora. These natural tones became the foundation of our new color story, a palette that feels effortless, organic, and timeless. Each shade was selected to mirror the purity of our ingredients and the serenity of the natural world, a visual embodiment of what INIKA Organic stands for: beauty in balance with nature.
Bringing the Palette to Life at Gwinganna
Set against Gwinganna’s lush hills and golden light, our new color world came alive. The retreat’s tranquil surroundings — open skies, grounded tones, and organic textures — echoed the essence of our refreshed identity. Gwinganna wasn’t the inspiration; it was the perfect stage to express our values visually. Its commitment to conscious living, wellbeing, and respect for the earth mirrors our own — making it the ideal place to showcase INIKA’s Pure Era in its most authentic form.
More Than Color — A Philosophy
Our palette tells a deeper story — one of mindfulness and connection. It’s a reminder that beauty doesn’t need excess; it needs truth. Every hue speaks to INIKA’s unwavering commitment to purity, from the certified organic ingredients in every formula to the sustainable design that defines our packaging.
The tones of our new identity, both visual and emotional, invite calm and clarity. Just like the environment around Gwinganna, they encourage us to slow down, breathe deeply, and find balance in simplicity.
Our new palette reflects a truth we’ve always known, that beauty is most powerful when it’s pure. Shot amidst the natural stillness of Gwinganna, this evolution marks INIKA Organic’s next chapter: refined, authentic, and forever rooted in nature.
