Nature has always been at the heart of INIKA Organic. From our ingredients to our values, we are deeply rooted in the earth. Our latest campaign, In Nature’s Element, captures this connection in its most authentic form.

Shot at Gwinganna Lifestyle Retreat, the new imagery and brand film reveal a world where beauty and nature exist in harmony. This blog takes you behind the scenes of our shoot to explore how our vision was brought to life, from landscapes to lens, with the incredible team who understood exactly what we were creating.

This is not a reinvention. It is a realignment. A clearer expression of who we are

A Campaign Grounded in Nature

From dense eucalyptus groves to sun-dappled clearings, the Gwinganna property offered a breathtaking palette of green. We worked with nature as our set, embracing shadowplay, movement and natural light to highlight our products as they are meant to be seen: raw, radiant and earth-born.

Every location was chosen for its beauty, its texture and its spirit. Long grass rippled in the wind. Fearn shadows as our models moved barefoot across the earth. Sunlight danced through native trees. These were not just scenic moments; they were the story.

Our creative team worked in sync with the land. The photography and videography team, who share our reverence for nature, brought our vision to life with complete alignment. Their lens didn’t just capture beauty, it translated our philosophy into a visual language that feels as calm and grounded as the retreat itself.

United by Purpose: INIKA x Gwinganna

Gwinganna is more than a location. It is a place of clarity, healing and connection. Its values mirror our own, wellness, sustainability and a deep respect for nature. That shared ethos made the partnership effortless and true.

Together, we created a visual story that reflects our aligned missions. Two Australian brands, grounded in nature, showcasing beauty without compromise. Gwinganna’s calm energy allowed our creative team and models to fully embody what it means to live and create in your element.

Models Who Reflect the Real World

This campaign features models chosen for their authenticity, radiance and connection to nature. With minimal styling and natural makeup, we let their real beauty shine. Their glowing skin tells a story of nourishment, confidence and connection, qualities that are at the core of every INIKA product.

Our Evolution, Your Reflection

The In Nature’s Element campaign signals a new era for INIKA Organic. One that is visually refined, emotionally resonant and deeply aligned with our purpose. We have always been 100% natural, certified organic, vegan and cruelty-free. Now, we’re simply showing that truth more clearly.

Our community is invited to look closer, feel deeper and reconnect with the beauty of nature—because that is where true beauty begins.