At INIKA Organic, nature has always been our greatest muse. From our ingredients to our values, every decision begins with purity, 100% natural, certified organic, and created with conscious care.
Now, as we enter a new chapter, we return to where it all began: nature itself. Our refreshed look, feel, and tone pay homage to the organic world that has always inspired us and to the harmony that exists when we live in our element.
To bring this transformation to life, we chose to shoot our campaign at Gwinganna Lifestyle Retreat. A sanctuary that embodies everything INIKA stands for: wellness, sustainability, and balance between the body, mind, and environment.
Why We Transformed
Our evolution was born from a desire to bring nature to the forefront - visually, emotionally, and spiritually. The world of beauty is ever-changing, but our core has always remained the same: purity, performance, and purpose.
We wanted our new visual identity to tell that story to mirror the textures and tones of the natural world, from sunbaked clay to dew-touched petals. Every color, every line, every detail has been thoughtfully designed to reflect our essence: pure, conscious, and deeply connected to nature.
A Place That Mirrors Our Soul – Gwinganna
Gwinganna was more than a location. It was the soul of our story. Set among the lush hills of Queensland’s Gold Coast hinterland, it’s a retreat built on the same principles that guide us: wellness through nature, conscious living, and respect for the environment.
The retreat’s tranquil energy became the perfect stage for our Pure Era - grounding, restorative, and entirely in tune with nature’s rhythm. As our models walked barefoot across the earth, bathed in sunlight, surrounded by ancient trees, they embodied what INIKA stands for: organic beauty in harmony with the natural world.
The evolution of our Look
Our new campaign imagery features models who embody authenticity - glowing skin, effortless beauty, and a genuine connection to the earth. The new color palette celebrates natural diversity, embracing tones that exist in nature and within all of us.
Every creative element, from photography to packaging, pays homage to our Australian roots - inspired by the raw, untouched landscapes that remind us that beauty, at its purest, needs no filter.
Staying True to Our Roots
While our look has evolved, our heart remains the same. We remain the world’s first plastic-neutral makeup brand, with every formula 100% natural, vegan, cruelty-free, and certified organic. Our transformation isn’t about reinvention — it’s about alignment. About showing the world who we’ve always been, but with a modern, elevated visual story that does justice to our purpose.
As we unveil our new identity, we invite you to reconnect with nature and with yourself. Because when you’re in your element, you radiate from within.
